The launch of the new Tag Heuer smartwatch in Ibiza – with brand ambassadors and superstar DJs David Guetta and Martin Garrix – saw two areas set up for a press conference and relaxed football match. Made Up oversaw all production management, lighting and logistics for this landmark event in timepiece heritage.
Founded in 1998 by Cy Kelly, Made Up have been at the forefront of the music and lifestyle experiential market as its grown into the most compelling creative sector in the world.
With workshops and studios in central London and Ibiza, we offer a ‘total production’ service providing every aspect of event organisation: from special builds, set designs and visual displays to talent, logistics and storage. Our clients range from the world’s biggest brands to cutting-edge musicians and creative-minded property developers.
We’re proud to count market leaders The BBC, Apple, Amazon and Virgin Atlantic among our clients, alongside brands such as Stock X, Grey Goose, Absolute Vodka, Timberland and KIND. In the past year alone we’ve created stage headers at Glastonbury and bespoke visuals for Blondie, including the Radio One Escape Room.
Ultimately our passion is to shape lifelong memories and stimulate intense, meaningful feelings. We are driven to creating the most striking moments in every production.